If you have a Google account, you’re well on your way. If not, you need to do that before you can move forward. You’ll use this account for much more than analytics if you continue moving forward with your online marketing. Having a Google+ account and business is important for SEO (search engine optimization) and if you want to use videos, you’ll want a YouTube account — and that’s Google too.
To get started, go to Google Analytics – https://www.google.com/analytics/ and sign into your account by clicking “sign in” in the upper right-hand corner.
You’ll see Google’s 3 steps for signing up, followed by a big “sign up” button — and you guessed it — you’ll want to click that button.
More than likely, you want to track your website, so make sure that is highlighted. Then follow the directions (Google does a good job guiding you here) to complete the rest of the form. On the “account name”, think of that as the top level of your business — for example, Johnson & Johnson would be the top level or account name and Visine.com, Aveeno.com, Splenda.com, Band-aid.com, Carefree.com would all be the “website names” that sit under that account. Google allows you to run multiple websites analytics under one account.
Once you have the form filled out, submit and you’ll see the word “success” in a little green box at the top of your screen. If you aren’t directed to your Google tracking code (code snippet you’ll add to your website), click the Google Analytics logo in the upper left corner to get to your tracking page and then hit “admin” (last item in the top menu) to go to your account. In the second column, click tracking info and then click tracking code. Here you will find the code that you’ll need to add to your website. This is how Google is able to find out so much about your site and then display that information for your marketing use.
Adding the code can be tricky. If you have a static site (HTML based), you’ll need to add your code to each page that you want to track. Paste your tracking code snippet (unaltered, in its entirety) immediately before the closing tag.
If you have a WordPress or Joomla site, there’s a good chance the back of the site (where you sign in to edit) has a specific place for you to paste the code. Because these these sites are dynamic, the pasting the snippet in the specified area will push it out to every page. Much quicker than HTML.
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